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Beard care CGI Campaigns

The Client:

Since 2014 & their appearence on dragons den the client has helped over 600,000 bearded brothers across the globe, delivering their beard care and beard grooming products to over 78 different countries around the world.

 

They have dedicated to sourcing the best ingredients wherever possible that are natural, ethical, from sustainable sources, and most importantly that care for your skin as well as your hair.

The client was looking to expand within the premium self care space. To achieve this we needed to develop a campaigns reflecting each scent through our creative choices, storytelling & Digital artworks as many customers will be purchasing these scents without having previously trying them.

Further aquisition data we found great demand for an add on for existing customers. It was clear that there was an untapped market within retail within the space that found great value in the brands identity & wanted to represent It. A great entry point into this market being Tees.

Tools used:

Adobe creative cloud + Blender

(Photoshop, Illustrator, After Effects & Premier Pro) 

Balm
Butter
closed 4
Wash (extra shot)
closed 1
6
Moneyshot Oil
1
5
Conditioner (extra shot)
Oil
Oil with water droplets
Artboard 1 copy 20
Artboard 1 copy 11
Artboard 1 copy 15
Artboard 1 copy 10
Artboard 1 copy 47
Artboard 1 copy 49
Artboard 1 copy 14
Artboard 1 copy
Oil copy 15
Artboard 1 copy 15
Oil copy 11
BE psd master web images
IG IMAGES-07.png

Moving Into The Clothing Space With Tees :

An expansion to the brands existing offering was coming.

With this in mind, we have created 16 super comfortable 100% Organic Cotton Tees.

we found a significant portion of the audience wanted to represent the brand and be a part of the ever growing bearded brotherhood!

A mixture of approved artwork I designed for the brand can be scrolled through below.

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